Web design for HVAC companies in Dorset
Websites built to win both domestic and commercial HVAC work. Dedicated pages for air conditioning, heat pumps and ventilation, F-Gas trust signals, and quote capture, built by two Dorset founders.
Where most HVAC websites lose work
The gaps we fix on almost every air conditioning and HVAC site we rebuild.
No page for heat pumps
Air source heat pump searches and grant interest (the Boiler Upgrade Scheme) are surging. Most HVAC sites have no dedicated page, so they miss the highest-growth domestic work.
Domestic vs commercial blurred
A homeowner wanting AC in a bedroom and a facilities manager specifying a commercial system are very different buyers. One generic page serves neither well.
F-Gas certification not shown
F-Gas registration and refrigerant-handling credentials are key trust signals for AC work. If they're not visible, cautious customers and commercial clients move on.
No service contract route
Maintenance and service contracts are recurring revenue, but most sites bury them. A clear route turns one-off installs into ongoing income.
No clear quote path
AC and heat pump jobs vary hugely, so customers hesitate. A guided enquiry form captures property and system details and gives you what you need to quote.
Invisible in nearby towns
One “areas covered” line never ranks for “air conditioning installation Wimborne”. Proper area pages capture local searches across your whole patch.
A complete lead engine for your HVAC business
Service pages that rank
Dedicated, optimised pages for air conditioning installation, AC repair and servicing, heat pumps, and ventilation — each ranking for its own local searches.
Heat pump & grants page
A page targeting air source heat pump searches with Boiler Upgrade Scheme grant information — capturing the fastest-growing, grant-supported domestic work.
Domestic & commercial routes
Separate, clear routes for homeowners and for commercial and facilities clients, each speaking to what that buyer needs.
F-Gas & trust signals
F-Gas registration, manufacturer accreditations and insurance placed where they convert, with schema so they're clear to search engines too.
Service contract capture
A clear route to maintenance and service contracts, turning installs into recurring revenue.
Area pages & local SEO
Dedicated pages targeting “air conditioning installation [town]” and “heat pump installation [town]” across your patch — Poole, Bournemouth, Wimborne and beyond — plus Google Business Profile setup and consistent citations.
From quote to live site
Audit
We check where you rank for “air conditioning installation [town]” and “heat pump installation”, review your Google Business Profile, and find the growing searches you're missing.
Scope
We agree the service pages — AC, heat pumps and grants, ventilation — plus clear domestic and commercial routes, F-Gas trust signals and service-contract capture, at a fixed price.
Build
We design and build in Next.js with a staging URL from week one, so you can review the heat-pump page and quote forms on a real phone before anything goes live.
Launch & rankings
We handle DNS, your Google Business Profile and citations at launch, then keep working your rankings for high-growth terms like heat pumps on a monthly plan if you want it.
What actually wins HVAC work locally
HVAC sits across two markets that behave very differently. Domestic air conditioning and heat-pump enquiries come through local search and are increasingly grant-driven — the Boiler Upgrade Scheme has turned “air source heat pump” into a high-intent, fast-growing search that most local installers still have no dedicated page for. Owning that page, with clear grant guidance, is one of the cheapest ways to win valuable work competitors aren't yet ranking for.
Commercial HVAC is a longer, trust-led sale where F-Gas registration, manufacturer accreditations and a credible track record decide it, and where service and maintenance contracts are the recurring-revenue prize most websites bury. Giving domestic and commercial customers separate, clear routes — and making both your credentials and your service plans easy to find — lets a single site capture the quick domestic installs and the higher-value commercial relationships.
Common questions from HVAC companies
Will a new website actually get me more HVAC work?
It's the combination: a fast site with dedicated pages for the systems people search for, a heat-pump-and-grants page to capture growing demand, F-Gas trust signals, clear domestic and commercial routes, and local SEO. Most trade clients see meaningfully more enquiries within three to six months of a proper rebuild.
Should I have a dedicated heat pump page?
If you install them, definitely. Air source heat pump searches are growing fast and the Boiler Upgrade Scheme grant drives serious enquiry intent. A dedicated, optimised page explaining options and grant eligibility captures work most competitors aren't yet ranking for.
How much does an HVAC company's website cost?
A solid lead-generating HVAC website with service pages, a heat pump page, domestic and commercial routes and area pages typically lands at £999 to £2,500 fixed price, plus £99 per month for hosting and support. All pricing is fixed and itemised before we start.
Do you handle the local SEO as well?
Yes. Every HVAC site we build ships technically clean — fast, structured and schema-marked. From there, ongoing local SEO (Google Business Profile, citations, reviews, and content targeting your towns plus growth areas like heat pumps) is an optional monthly retainer alongside hosting.