Web design for plumbers in Dorset
Mobile-first websites built for the customer staring at a leak or a dead boiler. Dedicated pages for boiler installs, repairs and emergencies, with Gas Safe trust signals, tap-to-call and local SEO baked in, by two Dorset founders.
Where most plumbing websites lose work
The gaps we fix on almost every plumber and heating site we rebuild.
Missing the 7pm emergency search
A burst pipe or no hot water means an instant “emergency plumber near me” search and a call to whoever appears first. No map-pack presence and tap-to-call means that job is gone.
No boiler installation page
A new boiler is a £2,000–£4,000 job, and people search “new boiler [town]” and “boiler replacement cost” specifically. Without a dedicated page you never rank for your most valuable work.
Gas Safe number not shown
Gas Safe registration is the single biggest trust signal in heating work. If your registration number isn't visible, cautious customers move on to someone who shows theirs.
No finance or fixed pricing
Boiler finance and clear fixed prices win jobs against the big national installers. Most local plumber sites mention neither, so the customer assumes you're more expensive than you are.
Reviews stuck on other platforms
Your five-star reviews sit on Checkatrade and Google but never appear on your own site. Pulled in with schema, they build trust and can show stars in search results too.
No local area pages
“Boiler repair Ferndown” needs a page about Ferndown, not a generic homepage. Proper area pages capture local searches you're currently invisible for.
A complete lead engine for your plumbing business
Boiler install & repair pages
Dedicated, optimised pages for boiler installation, boiler repair, servicing and power flushing, each targeting the high-intent searches that turn into your most profitable jobs.
Emergency call-out capture
Sticky tap-to-call header on mobile and a fast emergency form, so the customer with a leak reaches you in one tap rather than scrolling.
Gas Safe & trust signals
Your Gas Safe registration, accreditations and guarantees placed where they convert, with schema so they're clear to customers and search engines alike.
Quote calculator
A simple boiler or job calculator — property type, job, a few questions — returns a ballpark and captures the lead straight to your inbox. Typically lifts enquiries 30–50%.
Review integration
Google and Checkatrade reviews pulled onto your own site with review schema, so star ratings build trust and can appear in search results.
Area pages & local SEO
Dedicated pages targeting “plumber [town]” and “boiler repair [town]” across your patch — Poole, Bournemouth, Wimborne and beyond — plus Google Business Profile setup and consistent citations.
From quote to live site
Audit
We check where you rank for “plumber [town]”, “boiler repair” and “emergency plumber”, review your Google Business Profile, and find the searches quietly sending work to competitors.
Scope
We agree the pages that pay — boiler installs, repairs, servicing, emergencies — plus any boiler quote calculator, area pages and review capture, at a fixed price up front.
Build
We design and build in Next.js with a staging URL from week one, so you can test the emergency tap-to-call and quote forms on a real phone before anything goes live.
Launch & rankings
We handle DNS, your Google Business Profile and citations at launch, then keep building your local rankings on a monthly plan if you want it.
What actually wins plumbing work locally
A huge share of plumbing work starts as an emergency: a leak or a dead boiler at 7pm, a quick “emergency plumber near me” search, and a call to whoever appears first with a tappable number. Capturing that means being in the local map pack and making your phone number impossible to miss on mobile — the job goes to the firm that's easiest to reach in the moment, not necessarily the best one.
Boiler installations are the other half of the story, and they're worth far more. Those customers search “new boiler” or “boiler replacement cost”, weigh up two or three firms, and look for Gas Safe registration, finance and a clear price. A dedicated boiler page — ideally with a quote calculator — plus visible credentials turns that research into booked surveys. Cover both and your site earns its keep on volume and value.
Common questions from plumbers & heating engineers
Will a new website actually get me more plumbing work?
It's the combination: a fast mobile-first site, dedicated pages for the jobs people search for (boiler installs, repairs, emergencies), strong emergency call-to-action, and local SEO so you show in the map pack. Most trade clients see meaningfully more enquiries within three to six months of a proper rebuild.
Can you build a boiler quote calculator?
Yes. We build calculators tuned to heating work — property size, boiler type, number of radiators and bathrooms — returning a ballpark and capturing the lead with the customer's details. It adds enquiries and screens out tyre-kickers before they reach your phone.
How much does a plumber's website cost?
A solid lead-generating plumbing website with service pages, area pages and review integration typically lands at £999 to £2,500 fixed price, plus £99 per month for hosting and support. Adding a custom quote calculator is £500 to £1,500 depending on complexity. All pricing is fixed and itemised up front.
Will my Gas Safe registration be shown properly?
Yes. We surface your Gas Safe number and any manufacturer accreditations prominently and mark them up with structured data. In heating work, visible registration is one of the strongest reasons a customer calls you rather than the next firm.
Do you handle the local SEO as well?
Yes. Every plumbing site we build ships technically clean — fast, structured and schema-marked. From there, ongoing local SEO (Google Business Profile, citations, reviews, and content targeting your towns and high-value jobs like boiler installs) is an optional monthly retainer alongside hosting.