Web design for solar installers in Dorset
Websites built to turn solar curiosity into booked surveys. Savings and ROI tools, dedicated pages for panels and battery storage, MCS trust signals, and quote capture, built by two Dorset founders.
Where most solar websites lose work
The gaps we fix on almost every solar installer site we rebuild.
No savings or ROI tool
Solar is a considered, numbers-led purchase. Without a savings or payback estimate, visitors leave to find a competitor who shows them what they'll save.
Battery storage ignored
Battery storage and retrofit are booming searches in their own right. A site with no dedicated battery page misses a fast-growing, high-value stream of work.
MCS certification not shown
MCS certification is essential for grants, the Smart Export Guarantee and customer trust. If it's not prominent, you lose credibility and grant-eligible enquiries.
No clarity on grants & SEG
Customers are confused about grants, the Smart Export Guarantee and payments. Sites that explain it clearly capture the serious, ready-to-buy enquiries.
Finance not mentioned
Finance options widen your market significantly. Most solar sites don't mention them, so price-sensitive customers self-select out before enquiring.
Invisible in nearby towns
One “areas covered” line never ranks for “solar panel installation Wimborne”. Proper area pages capture local searches across your whole patch.
A complete lead engine for your solar business
Savings & ROI tool
An interactive estimate — roof, usage, system size — that shows likely savings and payback and captures the lead. The single biggest conversion lift for solar.
Service pages that rank
Dedicated, optimised pages for solar panel installation, battery storage, EV-charger pairing and commercial solar — each ranking for its own searches.
Grants & SEG explainer
Clear content on grants, the Smart Export Guarantee and payback, turning confused browsers into confident, ready-to-buy enquiries.
MCS & trust signals
MCS certification, insurance-backed guarantees and accreditations placed where they convert, with schema so they're clear to search engines too.
Finance messaging
Clear finance options that widen your market and stop price-sensitive customers self-selecting out before they enquire.
Area pages & local SEO
Dedicated pages targeting “solar panel installation [town]” and “battery storage [town]” across your patch — Poole, Bournemouth, Wimborne and beyond — plus Google Business Profile setup and consistent citations.
From quote to live site
Audit
We check where you rank for “solar panel installation [town]” and “battery storage”, review your Google Business Profile, and find the high-intent searches sending leads elsewhere.
Scope
We agree the service pages, the savings/ROI tool, the grants and Smart Export Guarantee content, MCS trust signals and area pages, at a fixed price up front.
Build
We design and build in Next.js with a staging URL from week one, including the savings calculator, so you can test it on a real phone before anything goes live.
Launch & rankings
We handle DNS, your Google Business Profile and citations at launch, then keep working your rankings for solar and battery searches on a monthly plan if you want it.
What actually wins solar work locally
Solar is the most numbers-driven decision in the trades. Customers arrive wanting one thing above all — to know what they'll save and how fast it pays back — and they'll leave a site that won't tell them. That's why a savings or ROI tool is usually the single highest-converting feature a solar installer can have: it answers the question they came with and captures the lead at the exact moment of interest, rather than asking them to fill in a form and wait.
Trust and clarity decide the rest. MCS certification gates the grants and the Smart Export Guarantee, so making it prominent is both a credibility and an eligibility signal, and plain-English content on grants, payments and finance turns confused browsers into confident buyers. Add battery storage — a fast-growing search in its own right — as its own page, and a single site captures the full, rising demand for home energy rather than just panels.
Common questions from solar installers
Will a new website actually get me more solar work?
Solar is a numbers-led, considered purchase, so the wins come from a savings/ROI tool, clear pages for panels and battery storage, plain-English grant and Smart Export Guarantee content, visible MCS certification, and local SEO. Most installers see meaningfully more — and better-qualified — enquiries within three to six months of a proper rebuild.
Is a savings calculator worth building?
For solar, it's usually the highest-impact feature on the site. A simple tool that estimates savings and payback gives the customer the number they came for and captures their details at the moment of interest. It's custom functionality, typically £500–£1,500, and it tends to lift enquiries significantly.
How much does a solar installer's website cost?
A solid lead-generating solar website with service pages, grants content, MCS trust signals and area pages typically lands at £999 to £2,500 fixed price, plus £99 per month for hosting and support. Adding a savings/ROI calculator is £500 to £1,500 depending on complexity. All pricing is fixed and itemised up front.
Do you handle the local SEO as well?
Yes. Every solar site we build ships technically clean — fast, structured and schema-marked. From there, ongoing local SEO (Google Business Profile, citations, reviews, and content targeting your towns plus battery storage and grant searches) is an optional monthly retainer alongside hosting.